Our Brand
Who we are, why we exist, and what we stand for. These are pulled directly from the official BFT brand guidelines and reinforced by the live website.
Purpose, Mission, Vision, Promise
Purpose
To create life-long client partners, employees, and relationships. From day one, we've stayed true to this by focusing our mission on serving B2B clients and continuously evolving our skills and toolsets.
Mission
Provide strategic B2B digital marketing solutions for financial services and manufacturing businesses. Custom-tailored to each client's unique challenges and goals.
Vision
A future of sustained growth, evolution, and autonomy leading to a position of Midwest Dominance. We expand our client base and staff in spaces we own and control.
Promise
We get sh!# done. That confidence lets us promise clients we'll elevate their brands, identify sales opportunities, and nurture customer relationships with the speed and precision their businesses depend on.
Brand Personality
Three traits that show up in everything we say and make.
Relentless
Our sleeves stay rolled up and we don't quit until we get it right. Problem solvers with the drive and curiosity to learn how to do it better and deliver only the best.
Knowledgeable
We know our clients, their markets, their products, and how to use the right tools to help them achieve their objectives. We never stop learning how to do better strategic planning, content, design, development, and media.
Enthusiastic
We love what we do because we want to make the world better. Asking "what if" and practicing unconventional thinking come with the job description. We maintain a positive, can-do attitude because it produces results and puts fun in every day.
About the Name
Blue
Blue is the hottest, most useful, and most efficient part of a flame, the locale of its greatest energy.
Flame
The energy we direct at solving client problems, working through details, and leveraging the strengths of our team.
Thinking
The intellectual capital, imaginings, and insights that fuel our best creative work. We're not mechanics. We don't work from menus.
BFT vs. Blue Flame Thinking: "Blue Flame Thinking" is our official public-facing name. Internally and in informal communication (especially social), we use "BFT." Many clients also call us BFT. Always spell it out on first reference; BFT is fine after that.
Core Values
Four values guide hiring, client decisions, and how we handle hard problems. They take the place of manuals and rules.
Our Sleeves Stay Rolled Up
- We consistently get things done, and we do them right.
- We don't give up or panic when presented with challenges.
- We prioritize work and manage ourselves.
- We're knowledgeable about marketing, technology, our client-partners, and their businesses.
- We make smart choices and think strategically before executing.
- We push for the right solution, not just deliverable fulfillment.
- We're proactive and goal-oriented.
Problem Solvers
- We're flexible and agile in our approach to problem-solving and client requests.
- We stay curious and push past the first solution to find the right one.
- We accept that risk and failure are part of finding our better.
- We're engaged, present, and invested in our client's goals.
- We see opportunities in challenges instead of setbacks. We get a rush from solving a problem, riddle, bug, or challenge.
Character Matters
- People represent 90% of the equation in all situations.
- We treat people with dignity and respect, with empathy as the default.
- We're consistently mindful, open, honest, trustworthy, and polite.
- We understand the power of positivity and humor.
- We're accountable. When things go wrong, we take responsibility and help fix the problem.
- We hold the elevator. We let that jerk in that didn't merge correctly. We don't whine, mope, or focus on blame.
BFTeam
- We exhibit ownership and understand how what we do reflects on the agency, its reputation, and profitability.
- We care deeply about the success of BFT, our peers, and our client-partners.
- Without the team we can't win. The team can't win without each other.
- We're teachable and hungry for feedback.
- We show up on time (even internal meetings), respect peers' time, celebrate wins, and share information widely.
The Motto: Find Your Better®
Average thinking, average effort, and average work don't differentiate us or our clients from the ordinary. The motto is deliberately personal: it's not "Find Our Better." Find Your Better means each of us has a responsibility to challenge assumptions, expand our knowledge, look at things from different angles, explore alternative sequences of logic, fearlessly experiment, and question how things could be different.
Finding our better is something we strive for every day. What could you do better? And how will you go about it?
Find Your Better®
How we speak
Voice & Tone
Our voice is how we sound. Our tone is how we adjust that voice for different contexts.
Brand Voice
BFT's voice is Confident. Knowledgeable. Friendly. Candid. It carries a strong note of expertly-guided, attentive listening enabled by deep knowledge across hundreds of industries.
Confident
We've done this work since 1965. We don't hedge our recommendations.
Knowledgeable
We bring deep audience and category expertise to every word.
Friendly
Approachable and human. Contractions are welcome. Stiffness is not.
Candid
We say the hard thing when it's the right thing. Polite, never pandering.
Brand Tone
Our tone is always Informative. Succinct. Engaging. Authoritative in a quiet, generous way. We don't impose our perspective; we offer it constructively. We respect the intelligence of our audience.
Voice Principles
1. Clear over Clever
Plain language wins. If a sentence needs a glossary, rewrite it. Jargon is a sign the strategy isn't done yet.
2. Curious, Not Salesy
Ask a real question. Show interest in the reader's problem. Lead with insight, not pitch.
3. Confidently Casual
Contractions are fine. So are short sentences. Even fragments. We're a partner, not a press release.
4. Specific Beats General
"560+ clients since 1965" beats "decades of experience." Use real numbers, real names, real stakes.
Tone by Context
| Context | Tone Dial | Example Opener |
|---|---|---|
| Homepage / Hero | Bold, declarative | "We are Blue Flame Thinking." |
| Service pages | Confident, expert | "Beyond our deep audience expertise..." |
| Blog & Insights | Conversational, curious | "Ever land on a B2B website and think... Huh?" |
| CTAs | Friendly, low-friction | "Ask us!" / "Let's chat" / "Watch us grow up" |
| About / Culture | Warm, human | "Working at BFT is a whole vibe." |
| Proposals / Decks | Direct, partner-mode | "Here's what we'd do, and why." |
Do / Don't
Use "we" and "our." BFT speaks as a team. "We dig deep." "Our process."
Avoid third-person agency-speak. "Blue Flame Thinking believes..." reads like a brochure.
Open with a question or stat. "560+ clients later, we still ask the same first question..."
Don't open with throat-clearing. "In today's rapidly evolving landscape..."
Offer perspective constructively. Authoritative in a quiet, generous way.
Don't impose or lecture. Trust the reader's intelligence.
Use bold and italics for emphasis. One or two beats per paragraph, max.
Don't use em dashes. Use commas, parentheses, or full stops instead.
Be specific. Name industries, name tools, name outcomes.
Don't use emojis. Not in social, not in subject lines, not anywhere.
Language & Vocabulary
Signature Phrases
These show up across the brand. Reinforce them. Don't rewrite them.
Power Verbs
From the homepage: "We analyze, brainstorm, contemplate, deliberate, evaluate, ideate, strategize, conceptualize, innovate, collaborate, synthesize, and troubleshoot together." Pull from this list when describing process.
Self-Descriptors
Word Bank — Use vs. Avoid
| Use | Instead of |
|---|---|
| partner / partnership / client-partner | vendor, supplier, account, customer |
| find / discover | uncover, unleash |
| better | best-in-class, world-class |
| data-driven | data-informed (use sparingly) |
| dig deep / research like crazy | conduct thorough analysis |
| chat / talk | schedule a call, sync |
| let's | shall we, would you like to |
| marketing problem or question | pain point, KPI gap |
| strategy / strategic | holistic, synergistic |
CTA Patterns
BFT CTAs are short, conversational, and inviting. They almost never use "Submit" or "Click here."
Stylebook Quick Hits
- BFT is fine on second reference. Spell out "Blue Flame Thinking" first.
- Find Your Better® is a registered trademark. Include the ® symbol on first use per piece. Capitalize all three words when used as a proper noun.
- Numbers: spell out one through nine, numerals for 10+. Use "560+" not "more than 560."
- Em dashes: avoid in BFT-authored content (use commas, parens, or periods).
- Emojis: never in copy, including social posts.
- Industry names: capitalize when standalone (Financial Services, Manufacturing); lowercase mid-sentence ("we serve financial services brands").
- Oxford comma: yes.
Content Patterns
Headline Formulas
- Verb + Noun + Outcome: "Amplify your brand's impact with proven marketing strategies"
- We are X: "We are Blue Flame Thinking"
- The X to Y: "The best digital marketing agency to come out of 1965"
- Why X (the question hook): "Why Most B2B Websites Fail at Storytelling"
- Find your X: direct echoes of the brand promise
Section Opener Formulas
- Open with a real question the reader is already asking themselves.
- Open with a stat or year ("Since 1965...").
- Open with a flat declaration ("Not all digital marketing agencies are the same.").
- Open with a list of three sharp problems, then promise the fix.
Sentence Rhythm
Mix long and short. The cadence reads like: longer setup. Then a punch. Sometimes one word.
Example: "It's built into our DNA and baked into our culture. We're a group of problem solvers, experts, strategists, and makers on a journey to help each other and our clients find their better."
List Style
BFT loves short bulleted lists. Three to five items. Each item starts with a verb or a noun phrase, not a full sentence. Example:
- Customer = center of the content
- Your brand = guide
- Your solution = the clear path forward
How we look
Logo System
The mark, the pattern, and the lockup. Three of these are workhorses. One is reserved for hero moments.
Primary Use
These three are used most of the time. Choose based on the background.
Occasional Use
Reserved for moments where the full agency name needs to be present in the lockup.
When to use the horizontal lockup
- Email signatures and footers where the agency name needs to be spelled out.
- Co-branded materials (proposals, decks, partner pages).
- Print pieces where the mark alone wouldn't be recognizable to a cold audience.
- Document headers, letterhead, business cards.
For most digital UI work, prefer the Mark — it scales better at small sizes.
Logo Color Note
The official mark uses #6c3fa6 (Royal Purple), not #583DA0. The website's UI primary (Vivid Purple #583DA0) is slightly deeper and was likely tuned for screen contrast. Both come from the official PDF primary palette. For the logo, always use the supplied SVG file — don't recolor it to match UI elements.
Construction Rules
Spacing
Distance between the mark and the text should be equal to the thickness of the logo lines.
Alignment
Text should align with the top and bottom of the B shape in the mark.
Logo Color & Treatment Usage
- Mark — Main (purple #6c3fa6) is the default. Use it on white, cool-gray, or light photo backgrounds.
- Mark — White is used on Deep Purple, Vivid Purple, or full-bleed photography.
- Mark — Pattern is reserved for digital applications where the logo is the focal point. It should almost always be animated.
- Horizontal Lockup — White is used occasionally when the full agency name needs to appear with the mark (signatures, footers, co-branded materials).
- Per the brand book, the logo can also appear in blue or green sparingly when the piece's color palette calls for it. Pull those variants from the brand asset library when needed.
Color System
Vivid Purple is the brand. Deep Purple is the foundation. Cyan is the spark. The full PDF palette below is the official library — pull from it for design work that needs more range.
In-Practice Hierarchy (Web & Digital)
These are the colors actually shipping on blueflamethinking.com. Use these as the backbone for any digital touchpoint.
Working Neutrals
Full Color Library (Official Brand Book)
The complete palette from the BFT Brand Guidelines. Use these for design work that needs range beyond the web hierarchy — illustrations, decks, print, environment graphics.
Primary — Blues
Primary — Purples
Secondary — Teals
Secondary — Oranges
Secondary — Tan / Cream
Secondary — Eggplants
Secondary — Grays
Color Pairings
| Background | Heading | Body | Accent / CTA |
|---|---|---|---|
| White / Cool Gray | Deep Purple | Body Text | Vivid Purple |
| Vivid Purple | White | White (90%) | Vivid Cyan |
| Deep Purple | White | White (85%) | Vivid Cyan |
| Vivid Cyan | Deep Purple | Deep Purple | Vivid Purple |
Gradients & Glows
Gradients are a powerful tool to draw attention. Use them judiciously for maximum effect.
- Purple is reserved for background applications.
- When applying gradients to text, ensure ADA compliance for digital formats.
- Avoid gradients with text overlays in any color other than purple.
- Gradients shine in illustrations. Use them strategically — primarily within solid color sections, with gradients delicately gracing the edges.
ADA Compliance
Every four-color family is built around our two real backgrounds — White and Deep Purple, in that order of design intent, though Deep Purple ships more often. Within each family, the darkest shade is the text anchor for White; the lightest shade is the text anchor for Deep Purple. The two shades in between exist for illustration, fills, and decorative use — they're not vetted as text against either background, even on the occasions the math happens to work out.
| Family | Text on White | Text on Deep Purple | Decorative only |
|---|---|---|---|
| Blue | Deep Blue (5.9:1) | Vivid Cyan (9.3:1) | Bright Blue, Sky Blue |
| Purple | Vivid Purple (8.1:1) | Pink (6.1:1) | Royal Purple, Light Purple |
| Teal | Deep Teal (3.1:1)† | Mint (11.8:1) | Teal, Light Teal |
| Orange | Red Orange (3.9:1)† | Yellow (8.1:1) | Orange, Light Orange |
† Deep Teal and Red Orange only clear AA for large text on White (headlines, stat labels, 18.66px+ bold) — not body copy. For body text on White, reach for Deep Blue or Vivid Purple instead.
Contrast Checker
Pick any two colors from the library and see the real AA ratio, or click a cell in the matrix below. White and Deep Purple are pinned as one-click backgrounds since those are the two we actually ship on. Numbers are calculated live with the official WCAG 2.1 relative luminance formula — nothing here is eyeballed or goes stale when the palette changes.
Full Library Matrix
See the list of every color in the Full Color Library. Click any cell to load it above.
Typography
One typeface across everything: Barlow. Its subtle rounded features make it feel confident and human at the same time. Versatile across print and web.
Fallback
Arial
Use Arial only when Barlow is unavailable (legacy email clients, certain office docs).
Weight Usage
| Weight | Use For | Notes |
|---|---|---|
| Regular 400 | Body copy, captions | Default. Stay here unless you need emphasis. |
| Semibold 600 | UI labels, eyebrows | For functional UI text. |
| Bold 700 | H3, buttons, links, emphasis | Most common heavy weight. |
| Extra Bold 800 | Optional headline weight | The brand book's recommendation. Use when 900 feels too heavy. |
| Black 900 | H1, H2, H4, stat labels | Current website default. Maximum visual impact. |
| Thin 100, Extra Light 200, Light 300 | Avoid | Use extremely rarely. They lose impact at small sizes. |
Type Scale
Barlow Black 900 · clamp(2rem, 3rem, 5rem) · line-height 100% · letter-spacing 0.5px
Barlow Black 900 · clamp(1.5rem, 2rem, 3rem) · line-height 120% · letter-spacing 0.5px
Barlow Bold 700 · clamp(1.5rem, 1.5rem, 1.75rem) · line-height 120%
Barlow Black 900 · clamp(1rem, 1.25rem, 1.25rem) · line-height 130% · letter-spacing 0.5px · color Deep Purple
Barlow Regular 400 · 18px · line-height 1.5
Barlow Regular 400 · 16px
Barlow Black 900 · clamp(2.5rem, 4rem, 5rem) · in Vivid Cyan or Vivid Purple
Brand Elements
The visual language beyond logo and color: shapes, corners, and the brand pattern.
Organic Shapes & Rounded Corners
Why Rounded
Rounded corners complement the logo and give elements a more gentle, human touch. Apply them consistently to cards, buttons, image frames, and surfaces.
Default radii: 4px (UI), 8px (cards), 16px (large surfaces).
Brand Pattern
The brand pattern is an abstract nod to fire. Use it very sparingly. When used, it should almost always be animated. Reserve it for moments where the logo or brand identity is the focal point — never as a busy background under copy.
Illustration Style
When BFT illustrates, it's simple, focused, and high-contrast. Less is more.
Style Rules
- Simple illustrations with focus — fewer elements.
- Mostly flat, with subtle gradients, glows, and shadows.
- Broken line art.
- Add subtle gradients to the area you want to focus on.
- Limited but bright, high-contrast color palette.
- Illustrations cut out of shapes or letters.
What to Avoid
- Cluttered scenes with many elements competing for attention.
- Photorealistic 3D renders.
- Heavy outlines or thick strokes throughout.
- Dull or muddy color combinations.
- Trendy isometric "tech bro" illustration packs.
Animation
Motion should feel like the brand: organic, continuous, and confident. Nothing bounces, nothing spins for attention.
Animated Pattern Texture
The motion counterpart to the Pattern Mark (see Logo System) — same shapes, same gradient bands, now flowing. This is the one animated asset every client-facing team should have on hand.
Where This Runs
- File-transfer backgrounds — WeTransfer and similar drop pages when sending deliverables to clients.
- Header sections — full-bleed backgrounds behind hero text and CTAs.
- Video — as a moving backdrop layer in produced video work.
- Animated logo — the motion version of the Pattern Mark, used for intros, loading states, and title cards.
Hero & Storytelling Video
- Hero sections run a looping video instead of a static image where one is available — motion opens the page rather than just decorating it.
- Video is used for real storytelling (company history, culture, behind-the-scenes), not filler b-roll.
Signature Motion Patterns
A few small, continuous loops carry most of the personality. Each one is subtle and interesting on its own — never all fighting for attention at once.
Scroll Reveals (Lazy Load)
The one place motion is allowed to be more noticeable. As a section enters the viewport, its elements slide in from a direction and fade in — this is the exception to "subtle," used deliberately to mark a new section of the page rather than to decorate an idle one.
- Elements start offset (commonly 20–40px from their final position, from the left, right, or below) and fully transparent.
- On entering the viewport, they animate to their resting position at full opacity over roughly 400–600ms, ease-out.
- Stagger multiple elements in the same section slightly (60–100ms apart) rather than firing them all at once.
- Runs once per element on first scroll into view — it's a page-load reveal, not a repeating loop like the patterns above.
Motion Timing
Defaults
- Continuous loops (bob, marquee): slow, 2.5–12s per cycle, constant velocity or gentle ease-in-out — never a sharp start or stop.
- Hover / UI transitions (arrow, underline, button radius): 200–400ms, ease-out.
- Scroll reveals: 400–600ms, ease-out, staggered.
Rule of Thumb
Ambient motion (bob, marquee, the pattern texture) should be calm enough to ignore. Interactive motion (hover states) should feel responsive, not delayed. Scroll reveals are the only motion allowed to actually announce itself.
Avoid: bounce, elastic, or overshoot easing anywhere. It fights the brand's steady tone the same way a sharp corner would.
Where We Don't Animate
- Body copy and long-form reading areas — no animated text reveals mid-paragraph.
- Data callouts where the number itself is the point — show it immediately rather than delaying it behind a count-up.
- Anything for a person with
prefers-reduced-motionset — pause loops and skip decorative transitions for that preference.
Brand in the Wild
Swag Philosophy
We're picky about swag. Every piece should hold up as something a person genuinely likes the look and feel of — good design and quality first, branding second. Never obnoxious, never tacky.
- Purple shows up almost everywhere, even when it's just an accent.
- The mark carries the piece — no tagline, no extra copy. Just the logo, almost always alone.
- Favor items people already want (a well-made hat) over items that exist only to be branded.
How we build
Spacing & Layout
An 8-point base scale keeps spacing consistent across components. Use semantic tokens (--s-3, --s-5) instead of raw pixels.
Spacing Scale
| Token | Value | Use |
|---|---|---|
--s-1 | 4px | Hairline gaps, icon-to-text |
--s-2 | 8px | Tight stacks, label-to-input |
--s-3 | 16px | Default paragraph spacing |
--s-4 | 24px | Card padding, list separation |
--s-5 | 32px | Subsection breaks |
--s-6 | 48px | Section start padding (mobile) |
--s-7 | 64px | Section breaks (desktop) |
--s-8 | 96px | Hero / major chapter breaks |
Radius
| Token | Value | Use |
|---|---|---|
--radius-sm | 4px | Buttons, inputs, tags |
--radius-md | 8px | Cards, surfaces |
--radius-lg | 16px | Hero blocks, feature panels |
Container
Max content width: 1180px. Center with auto margins. Side gutters: --s-5 (32px) on desktop, --s-3 (16px) on mobile.
Components
Buttons
Buttons are 4px radius, Barlow 700, 18px, 12px / 28px padding. Outline is the most common BFT pattern; filled is reserved for the page's primary action.
<!-- Filled (primary action only) -->
<a class="btn btn-primary" href="/contact">Contact Us</a>
<!-- Outline on light -->
<a class="btn btn-outline-purple" href="/work">See all work</a>
<!-- Outline on dark / purple bg -->
<a class="btn btn-outline-white" href="/about">Watch us grow up</a>
<!-- Cyan (accent / playful) -->
<a class="btn btn-cyan" href="/contact">Ask us!</a>Stat Block
Big number in cyan, label in white. The single most distinctive BFT layout pattern.
<div class="stat">
<span class="num">560+</span>
<span class="label">Clients so far</span>
</div>Cards
Light Card
For service tiles, blog previews, and content blocks on white or cool-gray backgrounds.
Purple Card
For featured stats, value-prop blocks, and dark-section content.
Deep Card
For the most prominent statements and quote-style callouts.
Pills / Tags
CSS Tokens (Copy/Paste)
Developer reference. Collapsed by default since it only applies when you're bootstrapping a new stylesheet.
Copy-paste tokens
Drop this :root block into any new HTML or stylesheet to inherit the BFT system.
:root {
/* In-practice brand colors (web hierarchy) */
--bft-vivid-purple: #583DA0;
--bft-deep-purple: #322057;
--bft-vivid-cyan: #2EE5FF;
--bft-pink: #E38CDF;
--bft-cool-gray: #F1F1F6;
--bft-cool-dark: #423D4B;
--bft-text: #212121;
--bft-white: #FFFFFF;
--bft-black: #000000;
/* Full library — primaries */
--bft-deep-blue: #0067B2;
--bft-bright-blue: #0595E2;
--bft-sky-blue: #00BDEF;
--bft-royal-purple: #6C3FA6;
--bft-light-purple: #9452B5;
/* Full library — secondaries */
--bft-deep-teal: #19A49C;
--bft-teal: #31BCB4;
--bft-light-teal: #48D3CB;
--bft-mint: #7BFFF6;
--bft-red-orange: #E74C21;
--bft-orange: #F47F3B;
--bft-light-orange: #F6A24B;
--bft-yellow: #FCB732;
--bft-tan: #E2BBAA;
--bft-light-tan: #F1D8CD;
--bft-cream: #F7E6DF;
--bft-eggplant: #483766;
--bft-light-eggplant: #604B74;
--bft-light-gray: #E3E2E9;
--bft-mid-gray: #9894A3;
--bft-dark-gray: #797482;
/* Semantic roles */
--color-bg: var(--bft-white);
--color-surface: var(--bft-cool-gray);
--color-text: var(--bft-text);
--color-heading: var(--bft-deep-purple);
--color-primary: var(--bft-vivid-purple);
--color-accent: var(--bft-vivid-cyan);
--color-on-primary: var(--bft-white);
/* Type */
--font-sans: "Barlow", Arial, -apple-system, BlinkMacSystemFont,
"Segoe UI", Helvetica, sans-serif;
--fs-h1: clamp(2rem, 3rem, 5rem);
--fs-h2: clamp(1.5rem, 2rem, 3rem);
--fs-h3: clamp(1.5rem, 1.5rem, 1.75rem);
--fs-h4: clamp(1rem, 1.25rem, 1.25rem);
--fs-body: 1.125rem;
--fs-small: 1rem;
--fs-stat: clamp(2.5rem, 4rem, 5rem);
/* Spacing */
--s-1: 4px; --s-2: 8px; --s-3: 16px; --s-4: 24px;
--s-5: 32px; --s-6: 48px; --s-7: 64px; --s-8: 96px;
/* Radius */
--radius-sm: 4px;
--radius-md: 8px;
--radius-lg: 16px;
}
body {
font-family: var(--font-sans);
font-size: var(--fs-body);
line-height: 1.5;
color: var(--color-text);
background: var(--color-bg);
}
h1 { font-size: var(--fs-h1); font-weight: 900; letter-spacing: 0.5px;
line-height: 100%; color: var(--color-heading); }
h2 { font-size: var(--fs-h2); font-weight: 900; letter-spacing: 0.5px;
line-height: 120%; color: var(--color-heading); }
h3 { font-size: var(--fs-h3); font-weight: 700;
line-height: 120%; color: var(--color-heading); }
h4 { font-size: var(--fs-h4); font-weight: 900; letter-spacing: 0.5px;
line-height: 130%; color: var(--bft-deep-purple); }Google Fonts Import
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Barlow:wght@400;600;700;800;900&display=swap" rel="stylesheet">Roadmap — Coming Soon to the Brand Book
Per the official BFT Brand Guidelines, these standards are still in development:
- Photography
- Decks
- Social guidelines
Downloads
Grab-and-go logo files. For full usage guidance, construction rules, and when to use which variant, see Logo System.
These SVGs are pulled directly from this page's own markup, so they're always in sync with what's documented above. For press-ready EPS files, high-res exports, or the official brand PDF, pull from the source asset library.
